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Dothan, Ala. – SmartBank is pleased to announce the promotion of Jeff Williams to Division President, effective immediately. In this new role, Williams will oversee operations across multiple markets with assets totaling $1 billion, including Auburn, Dothan, Fairhope, Mobile, and Montgomery, Alabama, as well as Destin, Panama City, Pensacola, and Tallahassee, Florida.

With a proven track record of leadership and a deep understanding of the company’s core values and strategic goals, Williams will be responsible for driving growth and enhancing operational efficiency. His leadership will be instrumental in continuing to strengthen the company’s position in these key southeastern markets.

“Jeff’s exceptional performance and commitment to our organization make him the ideal person to lead our operations in South Alabama and Florida,” said Billy Caroll, SmartBank President and CEO. “His ability to build strong teams, foster relationships with key stakeholders, and drive results aligns perfectly with our vision for the future, and we are confident he will continue to lead with excellence.”

Williams has over 30 years of banking experience and a proven history of excellence in executive management and leadership roles, consistently delivering exceptional results. His strategic approach and focus on operational excellence have helped the company expand its reach and solidify its presence in the Florida and South Alabama regions.

“I am honored to take on this new role and look forward to leading our teams across South Alabama and Florida as we work together to create even more value for our clients and stakeholders,” said Williams. “Our commitment to excellence and innovation remains our top priority, and I am excited to continue building upon the successes we’ve achieved so far.”

Williams’ promotion reflects the company’s ongoing commitment to fostering strong leadership within the organization and supporting its continued growth in the Southeast.

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About SmartBank 

Founded in 2007, SmartBank is a full-service commercial bank providing banking, investment, insurance, and mortgage financial services, with 42 branches spanning Alabama, Tennessee, and Florida. Recruiting the best people, delivering exceptional client service, strategic branching and a disciplined approach to lending have contributed to SmartBank’s success. For more information on SmartBank, visit www.smartbank.com.